Frankly Speaking: The New Age of Book Printing
Terminologies for new printing technologies feel somewhat like speaking a new language. Here’s a guide to the lingo.
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Frank Romano
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On-demand vs. Short-run
On-demand means the book is printed when an order is received, and no physical inventory generally exists. On-demand often is called print-on-demand (POD).
Short-run generally means less than 1,000 books, which may be printed digitally or by offset. Digital printing loses some cost advantage as run length increases, although newer, roll-fed inkjet printing systems are pushing digital run lengths higher.
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- Companies:
- Amazon.com
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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