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8. Don't forget that work has to be managed.
Even if you outsource much of it, it does require staff to track, supervise, hand-off [and] make sure what gets handed off does not fall through the cracks. There really isn't an easy way to magically fold digital publishing into an existing print publishing workflow—it requires a transformation in the way work gets done. This is a tough sell, internally.
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Noelle Skodzinski
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