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15. Accept that apps probably do cannibalize from other platforms, but apps let you acquire and keep a customer.
(I.e., you are not always at risk of Google directing your customer to a different service.)
16. Learn how to work with Apple.
This is probably the most important tip. (There is more good advice about this at MomsWithapps.com/2011/06/05/making-new-noteworthy.)
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Noelle Skodzinski
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