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Marketing is also key. In fact, in many ways it can be more important than the actual development cycle for true longevity of the app. A combination of a broad public relations campaign, ongoing social media outreach and responsive customer support is needed to support the app.
Additionally, develop a relationship with Apple and Google. The best way to reach the top of the charts is to have your app featured on their respective markets. This most likely will not happen with your first app, but consistent product offerings on the charts increases your likelihood that they'll take notice. This type of exposure can help your app reach the top of the charts.
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Noelle Skodzinski
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