BookBaby Expands Focus to Publishers, Offering D2C Tools
BookBaby CMO Steven Spatz on why he thinks his company can provide publishers with global D2C tools.
By
Ellen Harvey
No. We based this off of a lot of research and talking with authors about what their needs are. We're not the type of company that goes in to prime the pump.
And we will probably modify this as we go along. We're the type of company that wants to try a minimal, viable product and we listen, we research, we tinker, we show it to a few people, and then we are ready to announce to the world. We decided that BEA is the perfect stage to let everyone in on this at the same time.
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- Companies:
- Amazon.com
- Napster
- People:
- Steven Spatz
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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