BookBaby Expands Focus to Publishers, Offering D2C Tools
BookBaby CMO Steven Spatz on why he thinks his company can provide publishers with global D2C tools.
By
Ellen Harvey
Why ramp up your services to publishers now?
I think a lot of publishers have recognized in the last couple of years that they need to have a direct link to customers. They need to go beyond just talking to bookstores and distributors. A lot of our business is acting as a distributor to get them into Amazon and Barnes & Noble, but we also launched BookShop three months ago. This gives authors their own, gated page on our site to sell their books, and we have seen some success stories already.
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- Companies:
- Amazon.com
- Napster
- People:
- Steven Spatz
E
Ellen Harvey
Author's page
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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