BookBaby Expands Focus to Publishers, Offering D2C Tools
BookBaby CMO Steven Spatz on why he thinks his company can provide publishers with global D2C tools.
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Ellen Harvey
I think this reflects what publishers are thinking. They've long ignored their end user and BookBaby is one of many solutions out there that can help them have that direct contact with users. They could go direct themselves, but it is difficult to set up those types of databases and get that reach that they need. The alternative is to use services like BookBaby, which really gives the authors the tools they need to promote their works.
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- Companies:
- Amazon.com
- Napster
- People:
- Steven Spatz
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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