BookBaby Expands Focus to Publishers, Offering D2C Tools
BookBaby CMO Steven Spatz on why he thinks his company can provide publishers with global D2C tools.
By
Ellen Harvey
How else can publishers benefit using BookBaby?
There is one theme that we are also going to talk about at BEA. There is a feeling out there that Amazon is the end all and be all of book sales. I did a presentation a couple weeks ago and asked, "What percentage of our sales do you think are from Amazon? 80%? 90%?" It's actually 60%. The other bookstores-iBookStore, Barnes & Noble-make up 30% and are growing.
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- Companies:
- Amazon.com
- Napster
- People:
- Steven Spatz
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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