Future Think: BookBub
Putting Price Promotions in Readers' Inboxes
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BookBub<%2Fstrong><%2Fa>,%20a%20Cambridge-based%20email%20recommendation%20engine%20that%20delivers%20daily%20ebook%20deals,%20for%20titles%20across%20a%20wide%20range%20of%20platforms,%20to%20its%20million-plus%20members%20based%20on%20their%20tastes%20and%20interests.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbookbub-putting-price-promotions-readers-inboxes%2F" target="_blank" class="email" data-post-id="1160" type="icon_link">
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While discoverability is a problem publishers are trying to untangle, Schanker sees it as an issue for readers as well. "Sadly, as a lot of independent bricks and mortar stores are closing down, there are fewer opportunities for a reader to discover books," says Schanker. "We've found that one of the main reasons that readers sign up for our service is because they were looking for someone to curate for them and help them discover books."
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Brian G. Howard
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