Future Think: BookBub
Putting Price Promotions in Readers' Inboxes
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BookBub<%2Fstrong><%2Fa>,%20a%20Cambridge-based%20email%20recommendation%20engine%20that%20delivers%20daily%20ebook%20deals,%20for%20titles%20across%20a%20wide%20range%20of%20platforms,%20to%20its%20million-plus%20members%20based%20on%20their%20tastes%20and%20interests.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbookbub-putting-price-promotions-readers-inboxes%2F" target="_blank" class="email" data-post-id="1160" type="icon_link">
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Which is to say that BookBub has an editorial component; it's selective about the books it price-promotes to its members. "We are a screening mechanism," says Schanker. "We will only promote acclaimed e-books. We see BookBub not only as a way to save money, but to get limited-time discounts on acclaimed books."
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Brian G. Howard
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