Future Think: BookBub
Putting Price Promotions in Readers' Inboxes
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BookBub<%2Fstrong><%2Fa>,%20a%20Cambridge-based%20email%20recommendation%20engine%20that%20delivers%20daily%20ebook%20deals,%20for%20titles%20across%20a%20wide%20range%20of%20platforms,%20to%20its%20million-plus%20members%20based%20on%20their%20tastes%20and%20interests.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbookbub-putting-price-promotions-readers-inboxes%2F" target="_blank" class="email" data-post-id="1160" type="icon_link">
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When readers sign up, they select preferences for genre and platforms. Interestingly, Schanker estimates that more than half purchase on multiple platforms, and more than half don't purchase from Amazon at all.
BookBub works with big publishers, as well as with indie publishers and individual authors. With big houses, "they'll contact us and let us know their price promotions for the next month, then we tell them which would work best with our audience," says Schanker. "Then we go back and forth on a plan." Smaller publishers and authors tend to work with BookBub on a per-promotion basis.
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Brian G. Howard
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