Future Think: BookBub
Putting Price Promotions in Readers' Inboxes
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BookBub<%2Fstrong><%2Fa>,%20a%20Cambridge-based%20email%20recommendation%20engine%20that%20delivers%20daily%20ebook%20deals,%20for%20titles%20across%20a%20wide%20range%20of%20platforms,%20to%20its%20million-plus%20members%20based%20on%20their%20tastes%20and%20interests.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbookbub-putting-price-promotions-readers-inboxes%2F" target="_blank" class="email" data-post-id="1160" type="icon_link">
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Schanker, who's got a background in digital media entrepreneurship but started his career as a bookseller for Walden Books, sees BookBub's daily emails as falling in that fuzzy area where advertising and editorial, content marketing and merchandising all meet.
BookBub is presently experimenting with providing analytics to its publisher partners, tracking things like member click-throughs, how many additional reader reviews books received, and how many other books in the same series as a promoted title were sold.
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Brian G. Howard
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