Future Think: BookBub
Putting Price Promotions in Readers' Inboxes
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BookBub<%2Fstrong><%2Fa>,%20a%20Cambridge-based%20email%20recommendation%20engine%20that%20delivers%20daily%20ebook%20deals,%20for%20titles%20across%20a%20wide%20range%20of%20platforms,%20to%20its%20million-plus%20members%20based%20on%20their%20tastes%20and%20interests.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbookbub-putting-price-promotions-readers-inboxes%2F" target="_blank" class="email" data-post-id="1160" type="icon_link">
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"Our goal is to put together the best possible daily email," says Schanker. "We think of ourselves as advertorial. That's fundamentally what it is. It isn't an e-saver type of thing. They're listings for books that are paid promotions from publishing houses, but we curate which of those listings we accept. We turn down more than half of the ones submitted to us every day. We could have a lot more business if we wanted to lower our standards."
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Brian G. Howard
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