Bowker Merges Brands to Focus Growth on Global Research
March 29, 2012 (New Providence, NJ) – Bowker has merged the U.S.-based PubTrack Consumer brand with U.K.-based Book Marketing Limited (BML) under a new global brand named Bowker® Market Research. Products and services coming together under Bowker Market Research are the newly merged U.S. and U.K. consumer research products, industry statistics, U.K.’s Book Marketing Society, and U.S. bibliographic statistics.
The day-to-day operations of the team will be headed up by Jo Henry as Director of Bowker Market Research. Ms. Henry has been leading BML since 1996 and has played a pivotal role in its integration in Bowker since its acquisition in 2009. She will report to Kelly Gallagher, vice president, Bowker Market Research, who will continue to set the overall business intelligence strategy. Bowker is an affiliated business of ProQuest.
“The union was a natural next step for BML and PubTrack Consumer, which had a track record of partnership that began long before BML’s acquisition,” said Mr. Gallagher. “Each built premier book consumer panels – PubTrack Consumer in the U.S. and Books & Consumers in the U.K. – that produce reliable, authoritative research for the countries’ leading publishing houses and retailers. With these key elements of Bowker Market Research in place, our business intelligence expertise now expands to serve the global publishing community.”
Earlier this month Bowker Market Research released the initial wave of results from its first major global project: a landmark Global e-Book Monitor, which tracks the adoption of and attitudes toward e-books in 10 major world markets. Two additional market research projects will be launched in Australia and Canada later this year.