Special Report: Identity Publishing
The Brand Is The Message
By
Lynn Rosen
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%20raison%20d'être<%2Fspan>%3F%20Are%20publishers%20having%20an%20identity%20crisis%3F<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbranding-in-book-publishing-who-are-you%2F" target="_blank" class="email" data-post-id="1663" type="icon_link">
Email
Email
3 Comments
Comments
If that is the case, then it is more crucial than ever that publishers put more thought into how to craft their identity for readers. Publishers need to do some branding. As Wharton School Marketing Professor Jerry (Yoram) Wind says, "The brand is the value proposition for the product." As founder, with Pearson Education, of Wharton School Publishing (now Wharton Digital Press), Wind knows a thing or two about publishing.
3 Comments
View Comments
- Companies:
- Apple
- Pearson Education
- Wharton School
- People:
- Jerry (Yoram) Wind
- Lynn Rosen
E
Lynn Rosen
Author's page
Related Content
Comments