The Importance of Place: San Francisco
What makes McSweeney's and Chronicle tick
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Lynn Rosen
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San Francisco’s counter-culture atmosphere has contributed to the artsy and free-thinking essence of a number of the many publishers located there, giving two of them, Chronicle Books and McSweeney’s, more in common than locale. Both are known for meticulous and original design and packaging. Be it high-quality paper-over-board bindings, embossing or die-cuts, or be it never-before-thought-of content and formats, each keeps innovation at the forefront.
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- Companies:
- Chronicle Books
- Places:
- San Francisco
E
Lynn Rosen
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