Special Report: Identity Publishing
The Brand Is The Message
By
Lynn Rosen
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"Branding is critical in most cases to help consumers identify a product and know what they're buying," says Wind. "If you buy an Apple, you know probably you're going to get the best, most modern, most exciting design. It suggests something. People can relate to this. Think about Nike and immediately comes a connotation of 'Just do it.' It's more than just the product—it's the way the brand relates to the consumer."
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- Companies:
- Apple
- Pearson Education
- Wharton School
- People:
- Jerry (Yoram) Wind
- Lynn Rosen
E
Lynn Rosen
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