Special Report: Identity Publishing
The Brand Is The Message
By
Lynn Rosen
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With technology rapidly bursting barriers to what was once the province of publishers alone, now, suggests Wind, would be a good time to pay attention to brand building.
"I think [branding] will allow a little more differentiation," says Wind, "especially as publishers are moving beyond just books to ebooks and multiple screens and more interactive offerings. It's a great opportunity for the more innovative publishers really to establish themselves."
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- Companies:
- Apple
- Pearson Education
- Wharton School
- People:
- Jerry (Yoram) Wind
- Lynn Rosen
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Lynn Rosen
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