British Kids Read Their e-Books On a Bigger Screen, says New Study from Bowker
Those under the age of 35 remain slightly more likely to have purchased an e-book, but growth in e-book consumption is being driven by older readers, particularly those aged 45-54 (Figure 2). Just over a quarter of this group purchased an e-book in the six months to March 2012, up from 17 percent in November 2011. Looking at gender differences, while men are more likely than women to buy e-books, women make more voracious e-book consumers. They buy more and download more e-books for free, too.
The full report Understanding the Digital Consumer 2011/20122 is now available at £3,500+VAT; there is a separate Children’s E-book report at £1,500+VAT, and an Executive Summary at £750+VAT. For further details please contact Bowker Market Research (jo@bookmarketing.co.uk).