British Kids Read Their e-Books On a Bigger Screen, says New Study from Bowker
About Understanding the Digital Consumer Study
The Understanding the Digital Consumer Study monitors engagement in and attitudes toward the digital book market among British consumers. The first year of research (2010/2011) involved two online omnibus surveys with samples of about 4000 British adults aged 16+, weighted to match the British population by sex, age and broad region. The first year also included a series of six focus groups with current and potential future downloaders, undertaken by Bowker Market Research in November 2010. The second year of the study (2011/2012) involved two online surveys with samples of about 3000 British adults aged 16-84, weighted to match the British population by sex, age and social grade, and with quotas to match the population by broad region. Fieldwork was conducted by Lightspeed Research. The first survey took place in November 2011, and a second, more detailed survey was undertaken in March 2012.