The Information Superhighway to Heaven
Barbour decided to increase its Web presence and its ability to offer content for sale, and in turn, its ability to market directly to its readership.
“We used to joke, 15 and 20 years ago, in the Christian industry, that we’re about 10 years behind general trade,” he says. “I suppose there are few areas where that is true, but technology is not one of them. In terms of workflow, even the smallest publishers have benefited from technology. Technology has been a great accelerator for growth. Most of that has been forced on us by the market.”