The Information Superhighway to Heaven
Christian publisher Barbour plans on launching an e-commerce site to facilitate a growing number of devoted book buyers.
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“It has become an important strategy,” he says of the company’s Internet presence.
With plans to launch an e-commerce-based Web site—HumbleCreek.com—by year’s end, Barbour Publishing is taking control of digital technology by taking control of what titles its readers will have direct access to buy. Currently, the publisher’s direct-to-consumer sales is 12 percent of its sales volume.
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Peter Beisser
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