The Information Superhighway to Heaven
Christian publisher Barbour plans on launching an e-commerce site to facilitate a growing number of devoted book buyers.
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Barbour frontlists nearly 200 impulse and value-priced books a year. In 2005, it shipped 17 million units.
“The strategy is to move that sales mix to about 50 percent, while continuing to grow the wholesale market,” Martins says. “Our focus is on publishing that will be continuity-driven and marketing directly to consumers.”
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Peter Beisser
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