Wiley Merges Old and New
Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
… Another [challenge] is just keeping pace with the vast numbers of ways people filter and absorb messages. It’s not just about reading something online anymore. There’s video embedded [and] audio embedded, there’s Flash animation, all those things. So it’s really all about understanding what people want to see in the context of content and the context of a book. Because a book still is a very intimate engagement with someone. And I would like to think that the online environment would encourage more people to want to get away from their screens, find a book, go sit in a quiet place, and just be a regular, offline person.
0 Comments
View Comments
E
T
Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
Related Content
Comments