Wiley Merges Old and New
Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media.
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We’ve also done a few dozen podcasts. Throughout our experimentation, what we try to do is figure out how to multipurpose any activity we undertake. So if we do a video, we can upload the audio to iTunes or any number of places. Or, we can position it as a video podcast … or [use it as a] banner ad.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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