Wiley Merges Old and New
Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media.
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And it’s up to us, if we feel strongly that this is the best way to promote their book, to make the case for it, because it’s their time they’re giving up.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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