Wiley Merges Old and New
Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media.
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We’ve probably done more than 100 videos, and one of our more recent [videos] had more than 26,000 views on YouTube, so we’re excited about that. When you think about the impact of that versus a flyer or postcard or something, the costs are relatively the same, if not cheaper, so we’ve seen this as a good business decision as well—to migrate more ads online.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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