College Students Want Their Textbooks the Old-Fashioned Way: In Print
Landmark research into preferences of college students reveals e-texts lagging far behind print, for now.
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Although not the preferred textbook form for most college students, further data from the survey shows that e-texts do have fans. About 12% of the students surveyed—mostly males, and often MBA-seeking or distance learners—said they prefer e-texts to printed texts because of their lower cost, convenience and portability. In addition, online supplemental materials received favor from these respondents as well. Particularly online quizzes that tests students' understanding of a text's content and prepares them for exams.
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- People:
- Scott Lubeck
- Places:
- New York, New York
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