College Students Want Their Textbooks the Old-Fashioned Way: In Print
Landmark research into preferences of college students reveals e-texts lagging far behind print, for now.
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"As with every part of the publishing industry, the college textbook market is undergoing exponential change," said Kelly Gallagher, Vice President of Publishing Services at Bowker. "Trying to keep up with, let alone stay ahead of what students expect and need related to an enriched learning experience will continue to pay big dividends to those taking the time to understand this ever changing market."
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- People:
- Scott Lubeck
- Places:
- New York, New York
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