Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
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Extra: Why do video now?
Sisoler: I think video, in general across the Web, has grown as many more people have gotten broadband Internet. Now, consumers expect to have some kind of visual along with the text. It’s added content, so it’s a benefit for these other sties and for our own site to host these videos. People like to watch TV. [The author videos are] another means of reaching out to them. But it’s all about increased broadband penetration across the board.
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