Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
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Extra: What type of reader response have you received so far?
Sisoler: The response has been [that] people are excited about books coming out. They’ve said “This is great.” …
Extra: Do these videos help to build the relationship between reader and author?
Sisoler: We’re looking at incorporating questions from readers [in the videos] moving forward. That way, you have this connection with consumers communicating with authors. An author can’t visit every single city in the country while on a tour. Having them on video kind of helps us solve that problem. If you were someone in a part of the country that the author won’t be visiting, you can still see the author via the computer.
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