Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
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Extra: How important is it to team up with social-networking sites?
Sisoler: We have partnerships with MySpace. … In terms of video, we of course have a lot of profile pages out there. We make sure the video gets posted there so that it reaches the community directly. Because we’ve hosted on YouTube and MySpace, [readers are] able to imbed the videos on their own sites and blogs. It’s important because you’re providing them with a tool to show their point of view and share their interest. They can say, “Oh, look—this author has a video.” There’s great word-of-mouth potential. We try to make sure that there’s a mention of our URL so that we drive traffic back to our Web site.
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