E-Marketing Strategy: 3 Tips for Winning Buy-In for Your Content Marketing Strategy
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If ads are blocked, traditional digital marketers usually turn to SEO. But, as I explained a few articles back, SEO is dead. Google's Panda update, their Penguin update, and the launch of (and moderate success with) Google+ all make clear that the days of link-building, keyword stuffing, cloaking and other attempts at search engine manipulation are over. Dead. In the ground. Stop dumping money in the hole. Google has ushered in the age of intelligent search where it can determine whether or not readers actually like content. Invest in content.
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J.S. McDougall
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