E-Marketing Strategy: 3 Tips for Winning Buy-In for Your Content Marketing Strategy
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3. Make Assurances That The World Will Be OK.
Once you've broken down for your executive what's not working and why, provide them with the solution—valuable content, brand-building, meeting customers, establishing trust. It's "slow marketing" as Kat Meyer of O'Reilly Media calls It. All of these new tactics, luckily, are now easier than ever with the flood of digital tools at our disposal—content management systems, social media, incredibly powerful data tracking and analysis tools, etc. This paradigm shift represents a huge opportunity to create lasting and loyal customers. Isn't that worth more than purchased traffic spikes?
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- J.S. McDougall
J.S. McDougall
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