E-Marketing Strategy: 3 Tips for Winning Buy-In for Your Content Marketing Strategy
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I haven't seen an advertisement in two years—not on the web, not on TV, not on my mobile devices. I assume that many of you out there are like me. But, as I've learned, my assumption could be wrong. Either way, your argument against traditional interruption marketing must be stronger than "cuz I block everything and other people do too" and it must be delivered more gently. An executive who has poured hundreds of thousands of dollars into an ad campaign won't like hearing that little punks like you—and me—block them.
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- J.S. McDougall
J.S. McDougall
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