E-Marketing Strategy: 3 Tips for Winning Buy-In for Your Content Marketing Strategy
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● The 2012 Buyersphere Report, from Base One and B2B Marketing, reports that 87 percent of shoppers look for advice online before choosing an item. Only 21 percent of those shoppers are turning to social media. The majority are hunting for content (articles, videos, how-to, etc.) through search engines.
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J.S. McDougall
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