The Corner Office: How Hachette Book Group Measures Success
COO Beth Ford talks about the importance of having the proper metrics in place.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
• What fresh ideas have you brought to the company’s Web presence?
Ford: We just came alive with our new Web site. We’re thrilled with that. We think it’s a better face to the customer. …
… It’s about putting in place the infrastructure. What we’ve done with this initiative is [that] … we’re digitizing our platform. And in terms of the Web itself, we created a content management system that will help us be more efficient in Web development in the future. … We think it will improve online marketing. …
0 Comments
View Comments
Peter Beisser
Author's page
Related Content
Comments