Could a rights and royalties solution help you to save time, cut costs and generate new revenue?

By Gretchen A. Peck

One of the first questions O’Donnell fields from publishers is, “How much money can I make by licensing my content?” The answer is largely dependent on variables such as: the type and amount of content published; brand recognition; audience; click-thru and sell-thru rates; types of licenses offered; and pass-along value of the content, among others. “Once we know these variables, we can project how much revenue a publisher is likely to earn,” O’Donnell suggests.