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As for The Millennium Bug, a book focusing on the Y2K issue, says Snow, putting it online was a wise marketing move, since 100 percent of the people who come to the 1stBooks Web site, obviously, use computers. Also, adds Regnery, since the book has a short shelf life (until the remainder of this year, to be exact), opening a new market for it was a good decision.
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- Companies:
- Hewlett-Packard Co.
- Microsoft Corp.
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