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Then consider the turnaround. Most virtual books, according to Snow, can be published within 60 to 90 days of the date when the manuscript is submitted for less than $500. Remembering his days as a traditional print publisher, Snow says he wishes he could get his hands today on all the manuscripts he had rejected and publish them electronically, at a fraction of a cost. "By eliminating paper and ink and so forth, we pretty much completely avoid the huge economic risk that it takes to bring a new title to the market," he remarks.
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- Companies:
- Hewlett-Packard Co.
- Microsoft Corp.
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