Creating an Electronic Bestseller
A publisher turned to an online e-book purchase and delivery service to convert a traditionally printed bestseller into an electronic product
by Tatyana Sinioukov
It's no secret that more and more publishers turn to the Internet to market their printed books. Few take it to another level by offering a book in a different shape and form--electronically. In the case of Washington, DC-based Regnery Publishing, a division of Eagle Publishing, two of its bestsellers, The Millennium Bug by Michael S. Hyatt, a #7 bestseller in 1998 on the New York Times business list, and The Year of the Rat by Edward Timperlake and William C. Triplett II, #17 on the Times non-fiction list in February 1999, had already existed in printed form. With the help of The 1stBooks Library (www.1stbooks.com), Bloomington, IN, an online e-book purchase and distribution service, Regnery has converted these two books to electronic format and started selling them online through the The 1stBooks Library.