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"Although our primary constituency at this point is the individual author or the small press, our system is actually better designed for medium-to-large publishers like Regnery," comments Snow. Publishing online not only offers the usual benefits of generating books on-demand, but it also gives an opportunity to test "unproven new works," says Snow, with little cost and virtually no risk. Also, once publishers have already invested in bringing a printed book to the market, he adds, a fast and inexpensive transfer from print to electronic form opens a new market of online distribution.
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- Companies:
- Hewlett-Packard Co.
- Microsoft Corp.
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