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"There is no inventory, which is great for a publisher; there is no production cost," points out Regnery. "It's a simple process."
In general, for publishers big and small, electronic publishing, according to Snow, offers many advantages over traditional publishing. It's faster and less expensive, to name just two. Sidestepping the expenses and economic risks traditionally associated with bringing a new book to the market, he notes, includes elimination of costs related to printing, binding, shipping, storing unsold copies, and paying percentages to bookstores and other middlemen.
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- Companies:
- Hewlett-Packard Co.
- Microsoft Corp.
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