Cross-Media Masters
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But what about those C words? The first C word, cost, was a problem, albeit a manageable one. The first print run was 500,000 copies, so setup costs could be spread over a large number of copies.
We would develop a CD-ROM edition for standalone sales anyway, so extra development costs associated with the bundled CD-ROM would be shared with the print version. Plus, manufacturing costs for CD-ROMs at high volume are quite low.
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