Cross-Media Masters
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This brings us to our second basic principle for cross-media publishing: Begin the planning process as early as possible. We made the decision to have multiple simultaneous editions more than two years before the launch, and planning for all aspects of the project began at that time.
One crucial issue was determining the date for turning over fully edited text files to the electronic group for conversion. Thanks to early and plentiful discussions, a schedule was developed that met everybody's requirements.
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