Cross-Media Masters
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Shortly before this project arrived for production, Quebecor World installed new machinery for automatically inserting and binding CD-ROMs into books. Thanks to this new equipment, the time and cost for CD insertion were less than half that of a manual process.
The second C word is cannibalization. Here we followed a simple principle: create the products people want. That means it is better to cannibalize your own products than to have a competitor cannibalize them.
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