Cross-Media Masters
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But in the end, it all worked. By the end of the first week of July, we had launched a print edition, a CD-ROM edition, a new Web site, a handheld edition from Franklin Electronic Publishers, and downloadable e-book versions from Franklin and Palm Digital Media.
To the best of our knowledge, no reference work has ever been launched on so many platforms at the same time. It's possible the 11th edition of Merriam-Webster's Collegiate Dictionary is the first title of any kind to have a simultaneous, massively cross-media launch.
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