Decoding the Subscription Economy
What are the different types of subscription models BISG identified in its research?
We identified a number of access models. We've displayed this in the study as a pyramid graph. As you move up the pyramid you move from a large open access collection into things like collections that are behind a paywall, like Netflix or The New York Times. The third level of the pyramid contains models like pay-per-view, where users can choose certain titles out of a collection. The top level of the pyramid is purchase. As you move up, you are seeing increased revenue per title sold, but as you move down you are seeing decreased friction and a wider range of access for the consumer.
- Companies:
- The Book Industry Study Group
- People:
- Nadine Vasallo
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.