Decoding the Subscription Economy
What strategies are publishers pursuing to implement subscription models?
The main question we asked there was whether they would be likely to work with something like an aggregator or a subscription service like Oyster or Safari, or whether they would sell ebook subscriptions directly to customers. We saw a split. Most of the professional publishers that we talked to indicated that they have really strong direct-to-consumer sales relationships and most of them would continue that model if they moved toward subscription. They would be likely to create their own subscription service with their content and sell that directly to their customers.
- Companies:
- The Book Industry Study Group
- People:
- Nadine Vasallo
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.