Decoding the Subscription Economy
One of the interesting things that came up was that publishers could use all four of these models through windowing. You see this happening in the movie industry. First the movie is just in the theater, and then you can buy the DVD. Then you can get it on demand or rent it eventually from Netflix. This is not dissimilar from how publishers release a hardcover title first, then the paperback a year or two down the road. Windowing is something publishers would be more comfortable and familiar with, and if they can figure out a way to adapt that sort of strategy to these access models, it might work well.
- Companies:
- The Book Industry Study Group
- People:
- Nadine Vasallo
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.